|
:''For the historic Dodge trucks that were collectively referred to as "Dodge Ram", see Dodge Ram.'' Ram Trucks referred to and stylized as RAM (formally known as the Ram Truck Division) is a United States-based brand of light to mid-weight commercial vehicles established in 2010 as a division of FCA US LLC, a wholly owned subsidiary of Fiat Chrysler Automobiles. ==Background== Ram Trucks was established as a division of Chrysler in 2010, as a spinoff from Dodge, using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner. According to Chrysler, the Ram brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.〔(Hoffman, Bryce G. "Chrysler brands to aim appeal at specific lifestyles", ''The Detroit News'', 2009-11-05 ), retrieved on 2009-11-07.〕 The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat S.p.A., and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This was to start in the 2010 calendar year. The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014". Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, Former Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes." In April 2013, former CEO Fred Diaz left RAM to serve as vice president of Nissan's divisional sales and marketing. He was replaced by Reid Bigland. In August 2014, Ram truck brand CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America. It was announced that the new head of the Ram truck brand would be longtime Chrysler employee Robert Hegbloom, who joined Chrysler in 1986 and had been a director for the Ram truck brand. The Ram brand logo features the head of a ram, formerly the logo used by Dodge. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Ram Trucks」の詳細全文を読む スポンサード リンク
|